From the Studio
Notes on building things that last.
Engineering, design and process notes from the people shipping Zen of Ruby's projects.
June 2, 2026
Shipping 3D on the Web Without Killing Frames Rate
Real-time WebGL scenes live or die on a handful of decisions made before the first mesh is ever drawn. Here's the checklist we run on every project.
WebGLThree.jsPerformance
May 14, 2026
The Architecture Decisions That Are Hard to Reverse
Most technical decisions are cheap to undo. A handful aren't. Knowing which is which is most of what senior engineering judgment actually is.
ArchitectureEngineering
April 22, 2026
Designing Motion That Earns Its Place
Cinematic doesn't mean busy. The best motion design on the web is the motion your users never consciously notice, because it feels inevitable.
DesignMotionUX
March 10, 2026
What We Actually Do in a Technical Audit
Taking over an existing codebase starts long before we write a line of code. Here's the process we run in the first two weeks of every audit.
ConsultingProcess